Tactician's desktop and Internet products are used by corporations worldwide to improve sales productivity, more effectively allocate advertising expenditures, increase market share, and optimize marketing strategy.

Tactician's line of desktop products, and Tactician Online's Internet-based Geo-Targeting products feature geographically-based sales, marketing, and advertising functions including: site/trade area analysis and reporting; direct marketing/media planning, strategy development, and execution; store and territory optimization modeling; along with a wide range of pre-packaged cartographic and attribute data.

Our products allow real estate, market research, marketing and advertising personnel to evaluate existing sites/markets, identify prospective site/market opportunities, and develop appropriate marketing/advertising strategies.