MOSAIC Comparative Household Segment (2004)

MOSAIC Comparative Household Segment (2004)

Analysis Level: Block Groups

7/19/2005

	Longitude: -84.415981
Cincinnati, OH	Latitude: 39.067147

Radial Trade Area, 3 miles

Household Groups
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Affluent Suburbia	2,483	13.5%	11.1%	121.51
Upscale America	5,339	28.9%	10.7%	270.62
Small-town Contentment	938	5.1%	11.6%	43.74
Blue-collar Backbone	173	0.9%	6.3%	14.87
American Diversity	158	0.9%	9.6%	8.88
Metro Fringe	7,822	42.4%	11.8%	360.60
Remote America	0	0.0%	6.1%	0.00
Aspiring Contemporaries	1,536	8.3%	8.6%	96.82
Rural Villages and Farms	0	0.0%	10.4%	0.00
Struggling Societies	0	0.0%	6.5%	0.00
Urban Essence	0	0.0%	6.9%	0.00
Varying Lifestyles	0	0.0%	0.4%	0.00
Total	18,448	100.0%	100.0%

Affluent Suburbia Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
America's Wealthiest	0	0.0%	7.8%	0.00
Dream Weavers	968	39.0%	11.3%	346.14
White-collar Suburbia	0	0.0%	11.1%	0.00
Upscale Suburbanites	0	0.0%	11.2%	0.00
Enterprising Couples	574	23.1%	19.3%	119.67
Small-town Success	941	37.9%	16.9%	223.93
New Suburbia Families	0	0.0%	22.4%	0.00
Total	2,483	100.0%	100.0%

Upscale America Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Status-conscious Consumers	0	0.0%	18.0%	0.00
Affluent Urban Professionals	2,221	41.6%	15.1%	276.29
Urban Commuter Families	532	10.0%	13.3%	74.85
Solid Suburban Life	729	13.7%	15.7%	87.23
Second-generation Success	0	0.0%	17.0%	0.00
Successful Urban Sprawl	1,856	34.8%	20.9%	166.12
Total	5,339	100.0%	100.0%

Small-town Contentment Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Second City Homebodies	0	0.0%	16.5%	0.00
Prime Middle America	0	0.0%	14.1%	0.00
Urban Optimists	510	54.4%	29.0%	187.73
Family Convenience	0	0.0%	12.6%	0.00
Mid-market Enterprise	428	45.6%	27.8%	163.93
Total	938	100.0%	100.0%

Blue-collar Backbone Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Nuevo Hispanic Families	0	0.0%	16.5%	0.00
Working Rural Suburbia	0	0.0%	28.7%	0.00
Lower-income Essentials	0	0.0%	20.5%	0.00
Small-town Endeavors	173	100.0%	34.3%	291.73
Total	173	100.0%	100.0%

American Diversity Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Ethnic Urban Mix	0	0.0%	13.9%	0.00
Urban Blues	0	0.0%	15.3%	0.00
Professional Urbanites	0	0.0%	14.4%	0.00
Urban Advantage	0	0.0%	16.9%	0.00
American Great Outdoors	0	0.0%	30.8%	0.00
Mature America	158	100.0%	8.8%	1137.29
Total	158	100.0%	100.0%

Metro Fringe Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Steadfast Conservative	2,279	29.1%	19.7%	147.95
Moderate Conventionalists	1,118	14.3%	28.5%	50.10
Southern Blues	2,371	30.3%	27.2%	111.45
Urban Grit	2,053	26.3%	13.9%	188.21
Grass-roots Living	0	0.0%	10.6%	0.00
Total	7,822	100.0%	100.0%

Remote America Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Hardy Rural Families	0	0.0%	37.6%	0.00
Rural Southern Living	0	0.0%	20.1%	0.00
Coal and Crops	0	0.0%	37.4%	0.00
Native Americana	0	0.0%	4.9%	0.00
Total	0	100.0%	100.0%

Aspiring Contemporaries Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Young Cosmopolitans	1,536	100.0%	42.1%	237.72
Minority Metro Communities	0	0.0%	9.2%	0.00
Stable Careers	0	0.0%	26.6%	0.00
Aspiring Hispania	0	0.0%	22.2%	0.00
Total	1,536	100.0%	100.0%

Rural Villages and Farms Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Industrious Country Living	0	0.0%	30.4%	0.00
America's Farmlands	0	0.0%	15.4%	0.00
Comfy Country Living	0	0.0%	21.4%	0.00
Small-town Connections	0	0.0%	18.5%	0.00
Hinterland Families	0	0.0%	14.2%	0.00
Total	0	100.0%	100.0%

Struggling Societies Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Rugged Southern Style	0	0.0%	18.5%	0.00
Latino Nuevo	0	0.0%	27.6%	0.00
Struggling City Centers	0	0.0%	26.2%	0.00
College Town Communities	0	0.0%	10.0%	0.00
New Beginnings	0	0.0%	17.7%	0.00
Total	0	100.0%	100.0%

Urban Essence Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Unattached Multicultures	0	0.0%	9.5%	0.00
Academic Necessities	0	0.0%	6.2%	0.00
African-American Neighborhoods	0	0.0%	16.3%	0.00
Urban Diversity	0	0.0%	33.2%	0.00
New Generation Activists	0	0.0%	19.8%	0.00
Getting By	0	0.0%	15.0%	0.00
Total	0	100.0%	100.0%

Varying Lifestyles Households
	Radial Trade Area, 3 miles		United States	Area
Description	Number	Percent	Percent	Index*
Military Family Life	0	0.0%	31.9%	0.00
Major University Towns	0	0.0%	36.4%	0.00
Gray Perspectives	0	0.0%	31.8%	0.00
Total	0	100.0%	100.0%

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

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