MOSAIC Comparative Adult Population Segment (2004)

MOSAIC Comparative Adult Population Segment (2004)

Analysis Level: Block Groups

7/19/2005

	Longitude: -87.687439
CHICAGO, IL	Latitude: 41.828247

Radial Trade Area, 4 miles

Adult Population Groups (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Affluent Suburbia	3,181	0.7%	11.7%	5.91
Upscale America	5,816	1.3%	11.0%	11.55
Small-town Contentment	53,406	11.6%	11.8%	99.05
Blue-collar Backbone	215,019	46.9%	6.4%	734.68
American Diversity	13,249	2.9%	9.3%	31.04
Metro Fringe	2,260	0.5%	11.1%	4.45
Remote America	0	0.0%	6.1%	0.00
Aspiring Contemporaries	13,079	2.9%	7.9%	35.96
Rural Villages and Farms	0	0.0%	10.3%	0.00
Struggling Societies	16,329	3.6%	6.6%	54.31
Urban Essence	124,476	27.1%	6.5%	419.44
Varying Lifestyles	11,738	2.6%	1.4%	176.74
Total	458,552	100.0%	100.0%

Affluent Suburbia Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
America's Wealthiest	513	16.1%	8.7%	184.35
Dream Weavers	1,551	48.8%	11.4%	428.40
White-collar Suburbia	0	0.0%	11.9%	0.00
Upscale Suburbanites	1,117	35.1%	10.0%	351.91
Enterprising Couples	0	0.0%	19.4%	0.00
Small-town Success	0	0.0%	16.8%	0.00
New Suburbia Families	0	0.0%	21.8%	0.00
Total	3,181	100.0%	100.0%

Upscale America Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Status-conscious Consumers	929	16.0%	17.3%	92.15
Affluent Urban Professionals	3,791	65.2%	12.4%	527.18
Urban Commuter Families	0	0.0%	13.8%	0.00
Solid Suburban Life	321	5.5%	16.3%	33.89
Second-generation Success	0	0.0%	19.6%	0.00
Successful Urban Sprawl	775	13.3%	20.6%	64.78
Total	5,816	100.0%	100.0%

Small-town Contentment Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Second City Homebodies	0	0.0%	16.3%	0.00
Prime Middle America	0	0.0%	14.5%	0.00
Urban Optimists	53,406	100.0%	29.4%	340.04
Family Convenience	0	0.0%	13.1%	0.00
Mid-market Enterprise	0	0.0%	26.8%	0.00
Total	53,406	100.0%	100.0%

Blue-collar Backbone Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Adult Population D01 Nuevo Hispanic Families	212,288	98.7%	22.0%	449.17
Adult Population D02 Working Rural Suburbia	0	0.0%	26.8%	0.00
Adult Population D03 Lower-income Essentials	0	0.0%	19.4%	0.00
Adult Population D04 Small-town Endeavors	2,731	1.3%	31.8%	3.99
Total	215,019	100.0%	100.0%

American Diversity Adult Population
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Ethnic Urban Mix	11,008	83.1%	14.6%	568.46
Urban Blues	0	0.0%	17.3%	0.00
Professional Urbanites	0	0.0%	14.7%	0.00
Urban Advantage	0	0.0%	15.6%	0.00
American Great Outdoors	0	0.0%	29.5%	0.00
Mature America	2,241	16.9%	8.1%	207.56
Total	13,249	100.0%	100.0%

Metro Fringe Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Steadfast Conservative	0	0.0%	20.1%	0.00
Moderate Conventionalists	0	0.0%	28.1%	0.00
Southern Blues	2,141	94.7%	26.4%	358.72
Urban Grit	119	5.3%	14.2%	37.16
Grass-roots Living	0	0.0%	11.2%	0.00
Total	2,260	100.0%	100.0%

Remote America Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Hardy Rural Families	0	0.0%	37.8%	0.00
Rural Southern Living	0	0.0%	19.9%	0.00
Coal and Crops	0	0.0%	36.9%	0.00
Native Americana	0	0.0%	5.3%	0.00
Total	0	100.0%	100.0%

Aspiring Contemporaries Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Young Cosmopolitans	6,909	52.8%	37.8%	139.86
Minority Metro Communities	6,170	47.2%	10.6%	444.81
Stable Careers	0	0.0%	24.4%	0.00
Aspiring Hispania	0	0.0%	27.2%	0.00
Total	13,079	100.0%	100.0%

Rural Villages and Farms Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Industrious Country Living	0	0.0%	30.8%	0.00
America's Farmlands	0	0.0%	16.1%	0.00
Comfy Country Living	0	0.0%	20.7%	0.00
Small-town Connections	0	0.0%	18.4%	0.00
Hinterland Families	0	0.0%	14.0%	0.00
Total	0	100.0%	100.0%

Struggling Societies Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Rugged Southern Style	0	0.0%	17.6%	0.00
Latino Nuevo	0	0.0%	33.3%	0.00
Struggling City Centers	7,192	44.0%	24.0%	183.90
College Town Communities	663	4.1%	10.3%	39.43
New Beginnings	8,474	51.9%	14.9%	349.45
Total	16,329	100.0%	100.0%

Urban Essence Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Unattached Multicultures	1,891	1.5%	9.7%	15.74
Academic Necessities	0	0.0%	8.9%	0.00
African-American Neighborhoods	88,307	70.9%	17.9%	397.09
Urban Diversity	4,423	3.6%	31.4%	11.31
New Generation Activists	0	0.0%	18.7%	0.00
Getting By	29,854	24.0%	13.5%	177.96
Total	124,476	100.0%	100.0%

Varying Lifestyles Adult Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Military Family Life	0	0.0%	18.9%	0.00
Major University Towns	2,110	18.0%	38.7%	46.49
Gray Perspectives	9,628	82.0%	42.4%	193.44
Total	11,738	100.0%	100.0%

Adult Male Population Groups (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Affluent Suburbia	1,428	0.6%	11.8%	5.28
Upscale America	2,837	1.2%	11.0%	11.28
Small-town Contentment	26,065	11.4%	11.8%	96.97
Blue-collar Backbone	113,570	49.8%	6.3%	789.61
American Diversity	6,175	2.7%	9.0%	29.96
Metro Fringe	1,027	0.5%	10.9%	4.12
Remote America	0	0.0%	6.1%	0.00
Aspiring Contemporaries	6,118	2.7%	7.9%	34.03
Rural Villages and Farms	0	0.0%	10.4%	0.00
Struggling Societies	7,383	3.2%	6.5%	49.71
Urban Essence	53,646	23.5%	6.2%	377.62
Varying Lifestyles	9,936	4.4%	2.0%	220.81
Total	228,185	100.0%	100.0%

Affluent Suburbia Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
America's Wealthiest	241	16.9%	9.2%	184.13
Dream Weavers	747	52.3%	11.4%	457.96
White-collar Suburbia	0	0.0%	12.0%	0.00
Upscale Suburbanites	440	30.8%	9.6%	320.94
Enterprising Couples	0	0.0%	19.1%	0.00
Small-town Success	0	0.0%	16.8%	0.00
New Suburbia Families	0	0.0%	21.9%	0.00
Total	1,428	100.0%	100.0%

Upscale America Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Status-conscious Consumers	400	14.1%	17.1%	82.23
Affluent Urban Professionals	1,903	67.1%	12.2%	551.80
Urban Commuter Families	0	0.0%	13.7%	0.00
Solid Suburban Life	153	5.4%	16.7%	32.25
Second-generation Success	0	0.0%	19.7%	0.00
Successful Urban Sprawl	381	13.4%	20.6%	65.34
Total	2,837	100.0%	100.0%

Small-town Contentment Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Second City Homebodies	0	0.0%	16.0%	0.00
Prime Middle America	0	0.0%	14.7%	0.00
Urban Optimists	26,065	100.0%	29.1%	343.60
Family Convenience	0	0.0%	13.6%	0.00
Mid-market Enterprise	0	0.0%	26.5%	0.00
Total	26,065	100.0%	100.0%

Blue-collar Backbone Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Adult Male D01 Nuevo Hispanic Families	111,773	98.4%	23.1%	426.63
Adult Male D02 Working Rural Suburbia	0	0.0%	26.4%	0.00
Adult Male D03 Lower-income Essentials	0	0.0%	19.2%	0.00
Adult Male D04 Small-town Endeavors	1,797	1.6%	31.4%	5.04
Total	113,570	100.0%	100.0%

American Diversity Adult Male Population
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Ethnic Urban Mix	5,357	86.8%	14.9%	581.33
Urban Blues	0	0.0%	18.0%	0.00
Professional Urbanites	0	0.0%	14.7%	0.00
Urban Advantage	0	0.0%	15.6%	0.00
American Great Outdoors	0	0.0%	29.7%	0.00
Mature America	818	13.2%	7.1%	187.89
Total	6,175	100.0%	100.0%

Metro Fringe Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Steadfast Conservative	0	0.0%	20.0%	0.00
Moderate Conventionalists	0	0.0%	27.9%	0.00
Southern Blues	994	96.8%	26.5%	365.47
Urban Grit	33	3.2%	13.9%	23.04
Grass-roots Living	0	0.0%	11.6%	0.00
Total	1,027	100.0%	100.0%

Remote America Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Hardy Rural Families	0	0.0%	38.4%	0.00
Rural Southern Living	0	0.0%	20.0%	0.00
Coal and Crops	0	0.0%	36.3%	0.00
Native Americana	0	0.0%	5.3%	0.00
Total	0	100.0%	100.0%

Aspiring Contemporaries Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Young Cosmopolitans	3,471	56.7%	38.3%	148.05
Minority Metro Communities	2,647	43.3%	9.8%	443.65
Stable Careers	0	0.0%	24.0%	0.00
Aspiring Hispania	0	0.0%	27.9%	0.00
Total	6,118	100.0%	100.0%

Rural Villages and Farms Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Industrious Country Living	0	0.0%	31.4%	0.00
America's Farmlands	0	0.0%	16.7%	0.00
Comfy Country Living	0	0.0%	20.0%	0.00
Small-town Connections	0	0.0%	17.8%	0.00
Hinterland Families	0	0.0%	14.1%	0.00
Total	0	100.0%	100.0%

Struggling Societies Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Rugged Southern Style	0	0.0%	17.7%	0.00
Latino Nuevo	0	0.0%	35.0%	0.00
Struggling City Centers	3,018	40.9%	21.7%	188.59
College Town Communities	441	6.0%	11.5%	51.93
New Beginnings	3,924	53.2%	14.2%	374.87
Total	7,383	100.0%	100.0%

Urban Essence Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Unattached Multicultures	1,010	1.9%	10.0%	18.91
Academic Necessities	0	0.0%	9.5%	0.00
African-American Neighborhoods	39,129	72.9%	16.8%	434.09
Urban Diversity	2,103	3.9%	32.4%	12.10
New Generation Activists	0	0.0%	19.5%	0.00
Getting By	11,404	21.3%	11.8%	179.46
Total	53,646	100.0%	100.0%

Varying Lifestyles Adult Male Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Military Family Life	0	0.0%	19.6%	0.00
Major University Towns	920	9.3%	27.9%	33.13
Gray Perspectives	9,016	90.7%	52.4%	173.09
Total	9,936	100.0%	100.0%

Adult Female Population Groups (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Affluent Suburbia	1,752	0.8%	11.6%	6.53
Upscale America	2,977	1.3%	10.9%	11.82
Small-town Contentment	27,335	11.9%	11.7%	101.10
Blue-collar Backbone	101,443	44.0%	6.5%	681.96
American Diversity	7,074	3.1%	9.6%	32.09
Metro Fringe	1,233	0.5%	11.2%	4.77
Remote America	0	0.0%	6.0%	0.00
Aspiring Contemporaries	6,962	3.0%	8.0%	37.86
Rural Villages and Farms	0	0.0%	10.2%	0.00
Struggling Societies	8,947	3.9%	6.6%	58.83
Urban Essence	70,845	30.8%	6.7%	458.75
Varying Lifestyles	1,802	0.8%	1.0%	81.93
Total	230,370	100.0%	100.0%

Affluent Suburbia Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
America's Wealthiest	271	15.5%	8.3%	185.30
Dream Weavers	804	45.9%	11.3%	404.59
White-collar Suburbia	0	0.0%	11.9%	0.00
Upscale Suburbanites	677	38.7%	10.3%	373.67
Enterprising Couples	0	0.0%	19.6%	0.00
Small-town Success	0	0.0%	16.8%	0.00
New Suburbia Families	0	0.0%	21.7%	0.00
Total	1,752	100.0%	100.0%

Upscale America Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Status-conscious Consumers	530	17.8%	17.5%	101.63
Affluent Urban Professionals	1,887	63.4%	12.6%	504.58
Urban Commuter Families	0	0.0%	14.0%	0.00
Solid Suburban Life	167	5.6%	15.9%	35.36
Second-generation Success	0	0.0%	19.5%	0.00
Successful Urban Sprawl	393	13.2%	20.6%	64.12
Total	2,977	100.0%	100.0%

Small-town Contentment Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Second City Homebodies	0	0.0%	16.5%	0.00
Prime Middle America	0	0.0%	14.2%	0.00
Urban Optimists	27,335	100.0%	29.7%	336.74
Family Convenience	0	0.0%	12.6%	0.00
Mid-market Enterprise	0	0.0%	27.0%	0.00
Total	27,335	100.0%	100.0%

Blue-collar Backbone Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Adult Female D01 Nuevo Hispanic Families	100,509	99.1%	21.0%	472.27
Adult Female D02 Working Rural Suburbia	0	0.0%	27.2%	0.00
Adult Female D03 Lower-income Essentials	0	0.0%	19.7%	0.00
Adult Female D04 Small-town Endeavors	934	0.9%	32.1%	2.86
Total	101,443	100.0%	100.0%

American Diversity Adult Female Population
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Ethnic Urban Mix	5,650	79.9%	14.3%	556.87
Urban Blues	0	0.0%	16.7%	0.00
Professional Urbanites	0	0.0%	14.7%	0.00
Urban Advantage	0	0.0%	15.7%	0.00
American Great Outdoors	0	0.0%	29.4%	0.00
Mature America	1,424	20.1%	9.1%	220.58
Total	7,074	100.0%	100.0%

Metro Fringe Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Steadfast Conservative	0	0.0%	20.1%	0.00
Moderate Conventionalists	0	0.0%	28.3%	0.00
Southern Blues	1,147	93.0%	26.3%	353.14
Urban Grit	86	7.0%	14.4%	48.52
Grass-roots Living	0	0.0%	10.9%	0.00
Total	1,233	100.0%	100.0%

Remote America Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Hardy Rural Families	0	0.0%	37.3%	0.00
Rural Southern Living	0	0.0%	19.9%	0.00
Coal and Crops	0	0.0%	37.5%	0.00
Native Americana	0	0.0%	5.3%	0.00
Total	0	100.0%	100.0%

Aspiring Contemporaries Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Young Cosmopolitans	3,438	49.4%	37.3%	132.58
Minority Metro Communities	3,524	50.6%	11.4%	443.94
Stable Careers	0	0.0%	24.7%	0.00
Aspiring Hispania	0	0.0%	26.6%	0.00
Total	6,962	100.0%	100.0%

Rural Villages and Farms Adutl Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Industrious Country Living	0	0.0%	30.3%	0.00
America's Farmlands	0	0.0%	15.4%	0.00
Comfy Country Living	0	0.0%	21.5%	0.00
Small-town Connections	0	0.0%	19.0%	0.00
Hinterland Families	0	0.0%	13.9%	0.00
Total	0	100.0%	100.0%

Struggling Societies Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Rugged Southern Style	0	0.0%	17.5%	0.00
Latino Nuevo	0	0.0%	31.8%	0.00
Struggling City Centers	4,177	46.7%	26.1%	179.11
College Town Communities	222	2.5%	9.2%	27.03
New Beginnings	4,548	50.8%	15.5%	328.50
Total	8,947	100.0%	100.0%

Urban Essence Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Unattached Multicultures	882	1.2%	9.4%	13.27
Academic Necessities	0	0.0%	8.3%	0.00
African-American Neighborhoods	49,192	69.4%	18.8%	369.40
Urban Diversity	2,322	3.3%	30.6%	10.73
New Generation Activists	0	0.0%	18.0%	0.00
Getting By	18,449	26.0%	14.9%	174.72
Total	70,845	100.0%	100.0%

Varying Lifestyles Adult Female Population (18+)
	Radial Trade Area, 4 miles		United States	Area
Description	Number	Percent	Percent	Index*
Military Family Life	0	0.0%	17.6%	0.00
Major University Towns	1,190	66.0%	59.5%	110.91
Gray Perspectives	612	34.0%	22.9%	148.32
Total	1,802	100.0%	100.0%

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* Area Index is '100' based. An Area Index value of 100 for a particular variable indicates that, for the area, the relative concentration of the variable is consistent with the average concentration of that variable across the US. Accordingly, an index value of 200 indicates that the relative concentration of the variable is twice the national average, while an index value of 50 indicates that the relative concentration of the variable is half the national average.

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