MOSAIC Adult Population Segment (2004)

MOSAIC Adult Population Segment (2004)

Analysis Level: Block Groups

7/19/2005

	Longitude: -87.687439
CHICAGO, IL	Latitude: 41.828247

Chicago

Adult Population Groups (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Affluent Suburbia	3,181	0.7%
Upscale America	5,816	1.3%
Small-town Contentment	53,406	11.6%
Blue-collar Backbone	215,019	46.9%
American Diversity	13,249	2.9%
Metro Fringe	2,260	0.5%
Remote America	0	0.0%
Aspiring Contemporaries	13,079	2.9%
Rural Villages and Farms	0	0.0%
Struggling Societies	16,329	3.6%
Urban Essence	124,476	27.1%
Varying Lifestyles	11,738	2.6%
Total	458,553	100.0%

Affluent Suburbia Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
America's Wealthiest	513	16.1%
Dream Weavers	1,551	48.7%
White-collar Suburbia	0	0.0%
Upscale Suburbanites	1,117	35.1%
Enterprising Couples	0	0.0%
Small-town Success	0	0.0%
New Suburbia Families	0	0.0%
Total	3,181	100.0%

Upscale America Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Status-conscious Consumers	929	16.0%
Affluent Urban Professionals	3,791	65.2%
Urban Commuter Families	0	0.0%
Solid Suburban Life	321	5.5%
Second-generation Success	0	0.0%
Successful Urban Sprawl	775	13.3%
Total	5,816	100.0%

Small-town Contentment Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Second City Homebodies	0	0.0%
Prime Middle America	0	0.0%
Urban Optimists	53,406	100.0%
Family Convenience	0	0.0%
Mid-market Enterprise	0	0.0%
Total	53,406	100.0%

Blue-collar Backbone Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Adult Population D01 Nuevo Hispanic Families	212,288	98.7%
Adult Population D02 Working Rural Suburbia	0	0.0%
Adult Population D03 Lower-income Essentials	0	0.0%
Adult Population D04 Small-town Endeavors	2,731	1.3%
Total	215,019	100.0%

American Diversity Adult Population
	Radial Trade Area, 4 miles
	Number	Percent
Ethnic Urban Mix	11,008	83.1%
Urban Blues	0	0.0%
Professional Urbanites	0	0.0%
Urban Advantage	0	0.0%
American Great Outdoors	0	0.0%
Mature America	2,241	16.9%
Total	13,249	100.0%

Metro Fringe Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Steadfast Conservative	0	0.0%
Moderate Conventionalists	0	0.0%
Southern Blues	2,141	94.7%
Urban Grit	119	5.3%
Grass-roots Living	0	0.0%
Total	2,260	100.0%

Remote America Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Hardy Rural Families	0	NA
Rural Southern Living	0	NA
Coal and Crops	0	NA
Native Americana	0	NA
Total	0	100.0%

Aspiring Contemporaries Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Young Cosmopolitans	6,909	52.8%
Minority Metro Communities	6,170	47.2%
Stable Careers	0	0.0%
Aspiring Hispania	0	0.0%
Total	13,079	100.0%

Rural Villages and Farms Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Industrious Country Living	0	NA
America's Farmlands	0	NA
Comfy Country Living	0	NA
Small-town Connections	0	NA
Hinterland Families	0	NA
Total	0	100.0%

Struggling Societies Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Rugged Southern Style	0	0.0%
Latino Nuevo	0	0.0%
Struggling City Centers	7,192	44.0%
College Town Communities	663	4.1%
New Beginnings	8,474	51.9%
Total	16,329	100.0%

Urban Essence Adult Population
	Radial Trade Area, 4 miles
	Number	Percent
Unattached Multicultures	1,891	1.5%
Academic Necessities	0	0.0%
African-American Neighborhoods	88,307	70.9%
Urban Diversity	4,423	3.6%
New Generation Activists	0	0.0%
Getting By	29,854	24.0%
Total	124,475	100.0%

Varying Lifestyles Adult Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Military Family Life	0	0.0%
Major University Towns	2,110	18.0%
Gray Perspectives	9,628	82.0%
Total	11,738	100.0%

Adult Male Population Groups (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Affluent Suburbia	1,428	0.6%
Upscale America	2,837	1.2%
Small-town Contentment	26,065	11.4%
Blue-collar Backbone	113,570	49.8%
American Diversity	6,175	2.7%
Metro Fringe	1,027	0.5%
Remote America	0	0.0%
Aspiring Contemporaries	6,118	2.7%
Rural Villages and Farms	0	0.0%
Struggling Societies	7,383	3.2%
Urban Essence	53,646	23.5%
Varying Lifestyles	9,936	4.4%
Total	228,185	100.0%

Affluent Suburbia Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
America's Wealthiest	241	16.9%
Dream Weavers	747	52.3%
White-collar Suburbia	0	0.0%
Upscale Suburbanites	440	30.8%
Enterprising Couples	0	0.0%
Small-town Success	0	0.0%
New Suburbia Families	0	0.0%
Total	1,428	100.0%

Upscale America Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Status-conscious Consumers	400	14.1%
Affluent Urban Professionals	1,903	67.1%
Urban Commuter Families	0	0.0%
Solid Suburban Life	153	5.4%
Second-generation Success	0	0.0%
Successful Urban Sprawl	381	13.4%
Total	2,837	100.0%

Small-town Contentment Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Second City Homebodies	0	0.0%
Prime Middle America	0	0.0%
Urban Optimists	26,065	100.0%
Family Convenience	0	0.0%
Mid-market Enterprise	0	0.0%
Total	26,065	100.0%

Blue-collar Backbone Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Adult Male D01 Nuevo Hispanic Families	111,773	98.4%
Adult Male D02 Working Rural Suburbia	0	0.0%
Adult Male D03 Lower-income Essentials	0	0.0%
Adult Male D04 Small-town Endeavors	1,797	1.6%
Total	113,570	100.0%

American Diversity Adult Male Population
	Radial Trade Area, 4 miles
	Number	Percent
Ethnic Urban Mix	5,357	86.8%
Urban Blues	0	0.0%
Professional Urbanites	0	0.0%
Urban Advantage	0	0.0%
American Great Outdoors	0	0.0%
Mature America	818	13.2%
Total	6,175	100.0%

Metro Fringe Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Steadfast Conservative	0	0.0%
Moderate Conventionalists	0	0.0%
Southern Blues	994	96.8%
Urban Grit	33	3.2%
Grass-roots Living	0	0.0%
Total	1,027	100.0%

Remote America Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Hardy Rural Families	0	NA
Rural Southern Living	0	NA
Coal and Crops	0	NA
Native Americana	0	NA
Total	0	100.0%

Aspiring Contemporaries Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Young Cosmopolitans	3,471	56.7%
Minority Metro Communities	2,647	43.3%
Stable Careers	0	0.0%
Aspiring Hispania	0	0.0%
Total	6,118	100.0%

Rural Villages and Farms Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Industrious Country Living	0	NA
America's Farmlands	0	NA
Comfy Country Living	0	NA
Small-town Connections	0	NA
Hinterland Families	0	NA
Total	0	100.0%

Struggling Societies Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Rugged Southern Style	0	0.0%
Latino Nuevo	0	0.0%
Struggling City Centers	3,018	40.9%
College Town Communities	441	6.0%
New Beginnings	3,924	53.2%
Total	7,383	100.0%

Urban Essence Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Unattached Multicultures	1,010	1.9%
Academic Necessities	0	0.0%
African-American Neighborhoods	39,129	72.9%
Urban Diversity	2,103	3.9%
New Generation Activists	0	0.0%
Getting By	11,404	21.3%
Total	53,646	100.0%

Varying Lifestyles Adult Male Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Military Family Life	0	0.0%
Major University Towns	920	9.3%
Gray Perspectives	9,016	90.7%
Total	9,936	100.0%

Adult Female Population Groups (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Affluent Suburbia	1,752	0.8%
Upscale America	2,977	1.3%
Small-town Contentment	27,335	11.9%
Blue-collar Backbone	101,443	44.0%
American Diversity	7,074	3.1%
Metro Fringe	1,233	0.5%
Remote America	0	0.0%
Aspiring Contemporaries	6,962	3.0%
Rural Villages and Farms	0	0.0%
Struggling Societies	8,947	3.9%
Urban Essence	70,845	30.8%
Varying Lifestyles	1,802	0.8%
Total	230,370	100.0%

Affluent Suburbia Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
America's Wealthiest	271	15.5%
Dream Weavers	804	45.9%
White-collar Suburbia	0	0.0%
Upscale Suburbanites	677	38.6%
Enterprising Couples	0	0.0%
Small-town Success	0	0.0%
New Suburbia Families	0	0.0%
Total	1,752	100.0%

Upscale America Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Status-conscious Consumers	530	17.8%
Affluent Urban Professionals	1,887	63.4%
Urban Commuter Families	0	0.0%
Solid Suburban Life	167	5.6%
Second-generation Success	0	0.0%
Successful Urban Sprawl	393	13.2%
Total	2,977	100.0%

Small-town Contentment Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Second City Homebodies	0	0.0%
Prime Middle America	0	0.0%
Urban Optimists	27,335	100.0%
Family Convenience	0	0.0%
Mid-market Enterprise	0	0.0%
Total	27,335	100.0%

Blue-collar Backbone Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Adult Female D01 Nuevo Hispanic Families	100,509	99.1%
Adult Female D02 Working Rural Suburbia	0	0.0%
Adult Female D03 Lower-income Essentials	0	0.0%
Adult Female D04 Small-town Endeavors	934	0.9%
Total	101,443	100.0%

American Diversity Adult Female Population
	Radial Trade Area, 4 miles
	Number	Percent
Ethnic Urban Mix	5,650	79.9%
Urban Blues	0	0.0%
Professional Urbanites	0	0.0%
Urban Advantage	0	0.0%
American Great Outdoors	0	0.0%
Mature America	1,424	20.1%
Total	7,074	100.0%

Metro Fringe Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Steadfast Conservative	0	0.0%
Moderate Conventionalists	0	0.0%
Southern Blues	1,147	93.0%
Urban Grit	86	7.0%
Grass-roots Living	0	0.0%
Total	1,233	100.0%

Remote America Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Hardy Rural Families	0	NA
Rural Southern Living	0	NA
Coal and Crops	0	NA
Native Americana	0	NA
Total	0	100.0%

Aspiring Contemporaries Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Young Cosmopolitans	3,438	49.4%
Minority Metro Communities	3,524	50.6%
Stable Careers	0	0.0%
Aspiring Hispania	0	0.0%
Total	6,962	100.0%

Rural Villages and Farms Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Industrious Country Living	0	NA
America's Farmlands	0	NA
Comfy Country Living	0	NA
Small-town Connections	0	NA
Hinterland Families	0	NA
Total	0	100.0%

Struggling Societies Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Rugged Southern Style	0	0.0%
Latino Nuevo	0	0.0%
Struggling City Centers	4,177	46.7%
College Town Communities	222	2.5%
New Beginnings	4,548	50.8%
Total	8,947	100.0%

Urban Essence Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Unattached Multicultures	882	1.2%
Academic Necessities	0	0.0%
African-American Neighborhoods	49,192	69.4%
Urban Diversity	2,322	3.3%
New Generation Activists	0	0.0%
Getting By	18,449	26.0%
Total	70,845	100.0%

Varying Lifestyles Adult Female Population (18+)
	Radial Trade Area, 4 miles
	Number	Percent
Military Family Life	0	0.0%
Major University Towns	1,190	66.0%
Gray Perspectives	612	34.0%
Total	1,802	100.0%

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