MOSAIC Population Segment Report

For a range of detailed Mosaic Lifestyle clusters, this report offers a side by side comparison of the relative concentrations, by population, of each lifestyle for up to three areas around a location. An Area Index is calculated for each Mosaic Lifestyle cluster, facilitating the evaluation of the relative concentration of each lifestyle cluster for any area.

This report quantifies and provides valuable insight into the relative concentrations and pattern of lifestyles in an area.

The report generates population and relative indexes for each of the following 12 Mosaic Lifestyle Groups and 60 Mosaic Lifestyle Clusters:

  • Affluent Suburbia
    America's Wealthiest, Dream Weavers, White Collar Suburbs, Upscale Suburbanites, Enterprising Couples, Small-Town Success, New Suburbia Families
  • Upscale America
    Status-Conscious Consumers, Affluent Urban Professionals, Urban Commuter Families, Solid Suburban Life, Second Generation Success, Successful Urban Sprawl
  • Small-Town Success
    Second City Homebodies, Prime Middle America, Urban Optimists, Family Convenience, Mid-market Enterprise
  • Blue Collar Backbone
    Nuevo Hispanic Families, Working Rural Suburbia, Lower-income Essentials, Small-town Endeavors
  • American Diversity
    Ethnic Urban Mix, Urban Blues, Professional Urbanites, Urban Advancement, American Great Outdoors, Mature America
  • Metro Fringe
    Steadfast Conservative, Moderate Conventionalists, Southern Blues, Urban Grit, Grass-roots Living
  • Remote America
    Hardy Rural Families, Rural Southern Living, Coal and Crops, Native Americana
  • Aspiring Contemporaries
    Young Cosmopolitans, Minority Metro Communities, Stable Career, Aspiring Hispania
  • Rural Villages and Farms
    Industrious Country Living, America's Farmlands, Comfy Country Living, Small-Town Connections, Hinterland Families
  • Struggling Societies
    Rugged Southern Style, Latino Nuevo, Struggling City Centers, College Town Communities, New Beginnings
  • Urban Essence
    Unattached Multicultures, Academic Necessities, African-American Neighborhoods, Urban Diversity, New Generation Activists, Getting By
  • Varying Lifestyles
    Military Family Life, Major University Towns, Gray Perspectives

In addition to detailed lifestyle information, the report also includes a set of summary demographic data variables.

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