• Census Demographics/Economics
• Commercial Atlas Subscription
• Basic Subscription
• Retail Industry Subscription

• Retail Merchandise Line Subscription
• Service Industry Subscription
• Consumer Expenditure Potential Subscription
• Premium Demographics Subscription

Census Demographics / Economics

Registered Users have access to over 35 Interactive Data Tables including:

Census Population Table
Census Population by Race Table
Census Population by Age Table
Census Male Population by Age Table
Census Female Population by Age Table
Census Household Income Table
Census Household Disposable Income Table
Census Household Family Table
Census Household Size Table
Census Housing Unit Table
Census Household Vehicle Table
Census Retail Establishments Table
Census Retail Employment Table
Census Retail Sales Table
Census Service Establishments Table
Census Service Employment Table
Census Service Sales Table
Census Merchandise Establishments Tables
Census Merchandise Sales Tables

Registered Users also have access to Aggregate Reports such as:

Census Demographic Profile
Census Retail Industry Summary
Census Service Industry Summary
Census Retail Merchandise Summary

Commercial Atlas Subscription

Population / Income / Sales
Population / Land Area (RMA)
Retail Sales by State
US Population and Agriculture by State
US Population Characteristics by State
Populated Places of 25000 or More

Basic Subscription

Price: $995

A Basic Subscription is required for the purchase of additional subscription packages including Retail Industry, Retail Merchandise Line, Service Industry, Consumer Expenditure Potential, and Premium Demographics.

Includes: Full mapping and reporting capabilities for Basic Demographics, Business Summary Data, and data published in Rand McNally’s Commercial Atlas & Marketing Guide. Includes access to Rand McNally Places – data and mapping for over 120,000 places, including 41,000 places not listed in U.S. Census Data. Also includes high-quality boundary maps, business maps, and population maps from Rand McNally’s Commercial Atlas & Marketing Guide.

Data: Basic Demographics include Census, Current-Year Estimates, and 5-Year Projections for over 120 data variables. Includes Population by Gender in 12 age categories, by Ethnicity, and by Household Status. Provides Income distributions (Total and Disposable) with 16 intervals plus median, average and aggregate income values. Also includes number of Households by Size, Type, and Vehicles Available.

Business Summary Data includes Establishment and Employment Totals for 22 Industry Groups and 9 Size Classifications. Also includes Employment by Occupation type for over 25 selected occupations.

Geographic Levels: ZIP Code, County, Metropolitan Statistical Area (MSA), State, Basic Trading Area (BTA), Major Trading Area (MTA), Ranally Metro Area (RMA)

Basic Subscription offers over 40 Interactive Data Tables including:

Population Table
Population by Race Table
Population by Age Table
Male Population by Age Table
Female Population by Age Table
Household Income Table
Household Disposable Income Table
Household Family Table
Household Size Table
Housing Unit Table
Household Vehicle Table
Business Establishments by Size Table
Business Establishments by Industry Table
Employment by Industry Table
Employment by Occupation Table
White Collar Employment by Occupation Table
Blue Collar Employment by Occupation Table

Basic Subscription also includes Aggregate Reports such as:

Business Summary Report
Demographic Profile Report: Census 2000
Demographic Profile Report: 2003 Estimates
Demographic Profile Report: 2008 Projections
Demographic Profile Report: 2003 ~ 2008
Demographic Profile Trend Report: 2000 ~ 2003 ~ 2008

Basic Demographic Data Source: www.devonline.com/dem_method.htm

Business Summary Data Source: www.devonline.com/bus_method.htm

Retail Industry Subscription

Price: $995 (also requires purchase of Basic Subscription)

Includes: Full mapping and reporting capabilities for Retail Sales by Store Type Data. Includes Current-Year Estimates of actual Retail Sales by Store Type for over 80 retail store classifications. Also includes Establishment and Employment Totals for the 13 major NAICS Retail and Foodservice categories:

441 Motor Vehicle & Parts Dealers
442 Furniture & Home Furnishings Stores
443 Electronics & Appliance Stores
444 Building Material & Garden Equipment & Supplies Dealers
445 Food & Beverage Stores
446 Health & Personal Care Stores
447 Gas Stations
448 Clothing & Accessories Stores
451 Sporting Goods, Hobby, Book & Music Stores
452 General Merchandise Stores
453 Miscellaneous Store Retailers
454 Nonstore Retailers
722 Foodservices & Drinking Places

For each of these major retail industries, sales data is further classified by 80 Minor Store Groups at the 4-Digit, 5-Digit, and 6-Digit NAICS levels.

Geographic Levels: ZIP Code, County, Metropolitan Statistical Area (MSA), State, Basic Trading Area (BTA), Major Trading Area (MTA), Ranally Metro Area (RMA)

Retail Industry Subscription offers 16 Interactive Data Tables including:

Retail Establishments Table
Retail Employment Table
Retail Sales Table
Retail Sales by Store Type Table – Food & Beverage Stores
Retail Sales by Store Type Table – Electronics & Appliances Stores
Retail Sales by Store Type Table – Clothing & Accessories Stores
Retail Sales by Store Type Table – Foodservice & Drinking Places

Retail Industry Subscription also includes Aggregate Reports such as:

Retail Summary Report
Retail Sales by Store Type Report

Data Source: www.devonline.com/ret_method.htm

Retail Merchandise Line Subscription

Price: $1,295 (also requires purchase of Basic Subscription)

Includes: Full mapping and reporting capabilities for Current-Year Estimates of Retail Merchandise Sales, classified by product line and broken out by retail store type. Includes the following major Merchandise Line categories:

Groceries Meals Drinks (Served) Packaged Liquor Tobacco Products Drugs/HBA Soaps/Cleaners Paper/Related Products Mens Wear Womens Wear Childrens Wear Footwear Sewing/Knitting Goods Drapes/Coverings Major Appliances Small Appliances TVs/Video Equipment Audio/Musical Instruments/Supplies Furniture/Sleep Equipment Floor Coverings Computer Hardware

Kitchenware Jewelry Books Photo Equipment Toys/Hobbies/Games Optical Goods Sporting Goods Recreational Vehicles Hardware/Tools Lawn/Garden Lumber/Supplies Paint Mobile Homes New/Used Cars/Trucks/Vans Auto Fuels Auto Lubricants Auto Tires/Batteries/Accessories Household Fuels Pets/Supplies Other Merchandise

For each of these major lines, sales data is further classified by store type. 85 Minor merchandise line categories, including minor merchandise lines by store type, are also available.

Geographic Levels: ZIP Code, County, Metropolitan Statistical Area (MSA), State, Basic Trading Area (BTA), Major Trading Area (MTA), Ranally Metro Area (RMA)

Retail Merchandise Line Subscription offers 160 Interactive Data Tables and Aggregate Reports including:

Retail Merchandise Sales Summary
Retail Merchandise Sales by Store Type: Food & Beverages
Retail Merchandise Sales by Store Type: Household, Health & Beauty Aids
Retail Merchandise Sales by Store Type: Men’s Clothing
Retail Merchandise Sales by Store Type: Women’s Clothing
Retail Merchandise Sales by Store Type: Footwear & Children’s Clothing
Retail Merchandise Sales by Store Type: Furniture & Kitchenware
Retail Merchandise Sales by Store Type: Appliances & Electronics
Retail Merchandise Sales by Store Type: Home Improvement
Retail Merchandise Sales by Store Type: Motor Vehicles
Retail Merchandise Sales by Store Type: Other Personal Items

Data Source: www.devonline.com/mer_method.htm

Service Industry Subscription

Price: $995 (also requires purchase of Basic Subscription)

Includes: Full mapping and reporting capabilities for Current-Year Estimates of Service Industry Revenues for over 200 service categories. Includes the following major categories:

Publishing Industries
Motion Picture & Sound Recording Industries
Broadcasting & Telecommunications
Information Services & Data Processing Services
Rental & Leasing Services
Professional, Scientific, & Technical Services
Administrative & Support Services
Waste Management & Remediation Services
Educational Services
Ambulatory Health Care Services
Hospitals
Nursing & Residential Care Facilities
Social Assistance
Performing Arts, Spectator Sports, & Related Industries
Museums, Historical Sites, & Similar Institutions
Amusement, Gambling, & Recreation Industries
Accommodations
Repair & Maintenance
Personal & Laundry Services
Religious/Grantmaking/Civic/Professional & Similar Organizations

For each of these major categories, sales data is further classified by minor groups. For example:

Movie Theaters Wired Telecommunications Wireless Telecommunications Data Processing Services Passenger Car Rental Video Rentals General Rental Centers Lawyers Certified Public Accountants Tax Preparation Services Architectural Services Interior Design Services Graphic Design Services Management Consulting Services Human Resource & Exec Search Marketing Consulting Services Advertising Agencies Temporary Help Services Telephone Answering Services Copy Shops & Business Centers Collection Agencies

Travel Agencies Locksmiths Exterminating & Pest Control Automobile Driving Schools Offices of Physicians Offices of Dentists Offices of Optometrists General Medical Hospitals Child Day Care Services Museums Amusement & Theme Parks Golf Courses & Country Clubs Fitness Centers Hotels & Motels General Auto Repair Appliance Repair Beauty Shops Funeral Homes Coin-Operated Laundries Dry Cleaning Services One-Hour Photo Finishing

Geographic Levels: ZIP Code, County, Metropolitan Statistical Area (MSA), State, Basic Trading Area (BTA), Major Trading Area (MTA), Ranally Metro Area (RMA)

Service Industry Subscription offers over 50 Interactive Data Tables and Aggregate Reports including:

Service Industry Sales Summary: Professional Services
Service Industry Sales Summary: Administrative & Support Services
Service Industry Sales Summary: Education & Healthcare
Service Industry Sales Summary: Entertainment
Service Industry Sales Summary: Personal & Other Services

Data Source: www.devonline.com/serv_method.htm

Consumer Expenditure Potential Subscription

Price: $995 (also requires purchase of Basic Subscription)

Includes: Full mapping and reporting capabilities for Current-Year Estimates of Consumer Spending for over 120 product and service categories. Consumer Expenditures include (but are not limited to) the following categories:

Food Consumed at Home
Food Consumed Away from Home
Housing
Apparel
Health Care
Transportation
Entertainment
Personal Care Products & Services
Reading
Education
Personal Insurance & Pensions
Cash Contributions

Geographic Levels: ZIP Code, County, Metropolitan Statistical Area (MSA), State, Basic Trading Area (BTA), Major Trading Area (MTA), Ranally Metro Area (RMA)

Consumer Expenditure Potential Subscription offers over 40 Interactive Data Tables and Aggregate Reports including:

Consumer Expenditure Potential: Food & Apparel
Consumer Expenditure Potential: Home & Household
Consumer Expenditure Potential: Motor Vehicle
Consumer Expenditure Potential: Other Personal

Data Source: www.devonline.com/serv_method.htm

Premium Demographics Subscription

Price: $1,295 (also requires purchase of Basic Subscription)

Includes: Full mapping and reporting capabilities for Premium Demographic Data beyond that included in the Basic Subscription – Census, Current-Year Estimates, and 5-Year Projections for an additional 120 data variables. Includes Households by Ethnicity and Age, Families and Non-Families by Type, Families and Non-Families by Income. Also includes Owner and Renter Household information, Labor Force Status, and Educational Attainment.

Additional Income by Age of Householder data provides Current-Year Estimates and 5-Year Projections for 7 age categories and 12 income distributions.

Geographic Levels: ZIP Code, County, Metropolitan Statistical Area (MSA), State, Basic Trading Area (BTA), Major Trading Area (MTA), Ranally Metro Area (RMA)

Premium Demographics Subscription offers over 50 Interactive Data Tables including:

Households by Race Table
Households by Age Table
Household Size Table
Family Households by Type Table
Non-Family Households by Type Table
Family Household Income Table
Non-Family Household Income Table
Educational Attainment Table
Income by Age of Householder Tables

Premium Demographics Subscription also includes Aggregate Reports such as:

Premium Demographic Profile Report: Census 2000
Premium Demographic Profile Report: 2003 Estimates
Premium Demographic Profile Report: 2008 Projections
Premium Demographic Profile Report: 2003 ~ 2008
Premium Demographic Profile Trend Report: 2000 ~ 2003 ~ 2008
Income by Age of Householder Report: 2003 Estimates
Income by Age of Householder Report: 2008 Projections

Data Source: www.devonline.com/dem_method.htm